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Business Comment: a place in property that's still making money

On of our stories today is quite unusual in the current climate. It's the tale of a construction firm winning major orders and growing goes against the current trend in the market.

Rural Log Cabins, of Twycross, like many niche and up-market businesses around the county, is very confident about the future.

The company has won contracts worth £43 million to create two holiday villages for those who want to relax in exclusive, idyllic surroundings.

The reason for the firm's success is down to the fact that its luxury cabins are being bought by the very wealthy, who are generally unaffected by the credit crunch.

The environment the bosses of Bardon housebuilder Barratt Developments have been experiencing in recent months has been far from idyllic.

The credit crunch has led to a huge slump in the number of people being able to find the cash to buy its houses.

However, despite a plunge in demand, some analysts feel large builders such as Barratt - which has seen its share price fall by 90 per cent in the past year - are now undervalued by the Stock Market.

This was highlighted last week when it was disclosed American investment group Polaris Capital Management had bought a 6.2 per cent stake in Barratt.

The news led to a sharp rise in the share price of Barratt and rival builders, with investors feeling it was an indication that the construction sector had reached its bottom and could now only go up.

Whether this sentiment can continue will be seen this week when Barratt's rival, Persimmon, reports its interim results.

Persimmon's profits are expected to fall, but investors will be looking for signs that things are starting to pick up.

But the housing sector is unlikely to jump back into life when unemployment is soaring.

Last week, figures showed that in July the UK saw the biggest rise in people claiming Jobseekers' Allowance for 16 years.

In Leicester and Leicestershire, the claimant count soared by seven per cent, rising by a tenth in the county alone.

Such a sharp increase can only further stoke fears of a recession.

Recessions may not affect the very wealthy, but they certainly make the rest of us think twice about buying a new house.

Source: Leicester Mercury


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