A Tourism team has reached the final of an awards scheme. Lincolnshire Tourism has been shortlisted in the national DATA Strategy Award for its use of technology in targeting potential visitors to the county.

It is listed in the travel category alongside Virgin Trains, Group RCI and Best Western GB.

Staff now have their fingers crossed for success at the ceremony, at the Royal Lancaster Hotel in London on October 23.

Lincolnshire Tourism chief executive Penny Baker said: "We are pleased to be competing against such high-profile firms."

Head of marketing Feargus Mack said: "We are always looking for new ways to attract potential visitors."

Source: Lincolnshire Echo

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